Sift & Pick - A Refresh!
Design Thinking, UI/UX, Sitemapping, SEO, 2023
While the old version of the platform had served us well, the times, they move fast, and just as it was due for a sparkling new refresh, so was I! With this, my parting gift to my beloved company.
Rebranding exercises are always tricky. You never want to undo all the hard work you and your peers set out before yet you want to ensure what you are going to create is fresh and exciting. And that was exactly my approach, I made sure I kept the legacy intact, well, the parts that worked at least, and moved forward with a look and feel I felt could keep up with the times.
Creating the new brand colours was the fun part though, I based them all on fruits and vegetables! "Mango Mustard" was a nice throwback to our first big collaboration.
As Designers, we should organize support groups to talk about our romantic schematics, you know, our stories behind our ideas, its more for the benefit of our well-being versus anything else really.
Feel free to drop me a mail if you'd like to chat more about the designs in this project!